I was born in the Nutmeg state of Connecticut and moved during elementary school to the Twin Valley School district residing in the beautiful Green Hills lake area. I then went onto Kutztown University, majoring in communications. We now live in the historic township of Oley Valley on outskirts of Reading. My family enjoys all Reading has to offer from movies at the Imax, fireworks from the stadium, musical events, hiking to the tower and even swimming at College Manor. I have two children; Alex at Phila U and Jazzy in 12th grade. We have several types of pets including our crazy boxer’s Spartacus and Athena. A few of my favorite things include boating of all types, New England beaches, visiting Back Bay, Canada, and traveling. Before joining the WEEU sales team, I worked at WTVE, Reading, PTN, Philadelphia and WHOL, Allentown.
I was born on Camp LeJeune, North Carolina. My father was a Marine and my mother was a Navy nurse, so that explains that. Shortly after, we relocated to Delaware County, PA where both my parents were originally from, and that’s where I grew up. I graduated from Upper Darby High School, my mother’s Alma Mater!
Later I wound up in Chicago, then Michigan, then Chicago again. After living in the Midwest for over 10 years, I came back to my roots in Pennsylvania.
WEEU was my lifeline when I moved to Berks County. That’s why I’m especially happy to be working here now. I appreciate the uniqueness of this area so much more now that I have come back home!
I love helping local businesses thrive by promoting themselves on WEEU Radio and Reading Eagle Internet.
I’m here to help you share the passion you have for your business by advertising on WEEU and Reading Eagle Internet Services.
Another passion I have is cooking. Sometimes I even have to tape my freezer door shut because it’s so full of food!
Butch Ulrich – WEEU General Sales Manager
Three days after graduating from Governor Mifflin High School in ‘83, I left for the Navy. While finishing up my 6 yrs in the Navy, I graduated from Alvernia University with a degree in Criminal Justice and cross country.
I’ve been on the sales team at WEEU since 1990
I like to ride, run, ski and other adventure sports. I also put on running, triathlon and adventure races plus a couple dog events to raise money for local rescue leagues. Two lines that I like to use when it comes to working out and racing is “It’s 80% mental” and “Finishing is up to You”.