• Meet the Account Executives

    Butch Ulrich – WEEU General Sales Manager

    Three days after graduating from Governor Mifflin High School in 1983, Butch left for the Navy. While finishing up his 6 years in the Navy, he graduated from Alvernia University with a degree in Criminal Justice. He also completed in cross country at Alvernia.

    Butch has been on the sales team at WEEU since 1990.

    Butch likes to ride, run, ski and other adventure sports. He also puts on running, triathlon and adventure races, plus a few dog events to raise money for local rescue leagues. Two lines that he likes to use when it comes to working out and racing is “It’s 80% mental” and “Finishing is up to You.”

    Contact Butch at bulrich@weeu.com



    Kim Bradley

    Kim was born in the Nutmeg state of Connecticut and moved during elementary school to the Twin Valley School district, residing in the beautiful Green Hills area. She then went on to Kutztown University, majoring in communications.

    Kim and her family now live in the historic Oley Valley. Her family enjoys all Reading has to offer – from movies at the IMAX, fireworks from the stadium, musical events, hiking to the tower and even swimming at College Manor.

    Kim has two children: Alex at Philadelphia University and Jazzy in 12th grade. She has several types of pets, including her crazy Boxers, Spartacus and Athena.

    A few of Kim’s favorite things include boating of all types; New England beaches; visiting Back Bay, Canada; and traveling.

    Before joining the WEEU sales team Kim worked at WTVE, Reading; PTN, Philadelphia; and WHOL, Allentown.

    Contact Kim at kbradley@weeu.com


    Bob McCool

    Bob McCBob McCoolool is a Berks County native. He joined the WEEU staff in 1990 as an account executive, helping businesses of all sizes develop new strategies for success.

    Throughout the 1990s, Bob teamed with Mitch Gerhart to form WEEU’s sports broadcast team. Together they added weekly high school football and basketball broadcasts to the station’s long tradition of scholastic coverage.

    With over 25 years of broadcasting experience, Bob has called high school, collegiate and professional sports. Since 2006, he has been the play-by-play voice of PIAA state championships for football, basketball and soccer.

    Bob returns this fall to the WEEU airwaves as the play-by-play voice of high school sports along with WEEU sports director Paul Roberts.

    If he had spare time, Bob would be a great golfer. Instead, he hopes to be good enough to beat WEEU Morning Show host Mike Keller.

    Contact Bob at bmccool@weeu.com



    Lynn Palo

    Lynn was born in Camp LeJeune, North Carolina. Her father was a Marine and her mother was a Navy nurse, so that explains that. Shortly after, her family relocated to Delaware County, PA – where both her parents were originally from – and that’s where she grew up. She graduated from Upper Darby High School, her mother’s Alma Mater!

    Later she wound up in Chicago, then Michigan, then Chicago again. After living in the Midwest for over 10 years, she came back to her roots in Pennsylvania.

    WEEU was her lifeline when Lynn moved to Berks County. That’s why she’s especially happy to be working here now. She appreciates the uniqueness of this area so much more now that she has come back home!

    Lynn loves helping local businesses thrive by promoting themselves on WEEU Radio and the Reading Eagle website.

    She’s here to help you share the passion you have for your business by advertising on WEEU and the Reading Eagle website.

    Another passion Lynn has is cooking. Sometimes she even has to tape her freezer door shut because it’s so full of food!

    Contact Lynn at lpalo@weeu.com



    Jeremy Rapp

    Jeremy has been a member of the WEEU family since 2002.

    He is a Philadelphia Phillies and Penn State fan, and enjoys spending time with his family.

    Contact Jeremy at jrapp@weeu.com